Increase DOT media visibility through media buying and airdrop campaign
Polkadot has great concepts and features. A decentralised community driven governance with user votes, low transaction fees, scalability with big transaction capacity by spreading transactions across multiple parallel blockchains, interoperability with cross-blockchain transfers of any type of data or asset, not just tokens. These remarkable attributes of Polkadot are yet to be more widely acknowledged. AIRDROP.COM is committed to raise awareness of crypto projects and educate the broader public about their features. Thus AIRDROP.COM is well positioned to promote and inform the public about Polkadot’s great capabilities.
For this reason, our proposal is making Polkadot visible to the right audience through media buying (banners, newsletters and media spaces) and bringing qualified new audiences to Polkadot.
We will do so by doing the following:
- Creation of knowledge quiz and visual content creation
- Creation of high quality informational video content
- Media buying
- Distribution of DOT through airdrop
- KYC to avoid multiple claims
- User support
Our aim is to reach 61'000 new DOT adopters.
Resources needed
Timeline
Pre-proposal discussion Q&A
1- Why do we airdrop only 1 DOT ?
1 DOT is not enough for users to use all available features directly. But that is not our aim. The 1 DOT is an incentive to lead the users through :
- Being aware of all cool possibilities DOT offers
- Overcoming the initial step of setting up a wallet
- Wanting buy more DOT in order to try out the cool features they have discovered in our information material.
Note: Due to existential deposit, fully emptying a wallet and sending its content to an exchange is actually not straight forward, especially for a beginner.
2- What platforms do we intend on using for media buying?
We are using major platforms like coingecko and etherscan to buy media advertising.
3- Who is our KYC provider?
We are using IDanalyser for both face recognition and document verification. You will find more information about our KYC provider including their pricing on https://www.idanalyzer.com.
4- Why allocate a high budget on the promotion video featuring DOT possibilities?
The promotion video is our main conversion tool, we therefore need it to have rich engaging content and high quality edition.
Our full proposition can be found here.
Comments (20)
Requested
Proposal Failed
we shouldnt pay too much money on media, price increasing is the best media, if we pay dot to media, that means the dots will be dumped on CEX, the price will go down.
@1ZkV4eXDvYL6HWubc3YPxCTU1B2GzbSLadU1owRGdL4MFEB but what do you think is going to make price increase if not Media coverage? Do you really think distributing 1 dot to a very large number of people is going to result in a price drop? Also it's not just about price but about adoption, people have to know that polkadot exists
Nay.
Plenty of reasons:
Airdrops are now very ineffective, unless extremely well targeted (even then not too effective).
Media buying is also not effective ($10 per participant is way too much, considering these targets actually produce much less actual activity).
Polkadot marketing team has excellent programs, you will better spend your time by connecting to some of their initiatives and finding something that builds upon them in an effective way.
This is the case when it's higher value to burn DOT then to use them in proposed ways.
@amitrovich Don't you think it will pay off for polkadot to be featured everywhere in large crypto media?
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