Is it okay to spend 5,000,000 USD worth of treasury money for one proposal?
Could there be a wortwhile reason to spend 1-2% of the treasury to gain visibility in a major sports events (or series of events)?
Which one is more efficient way of gaining brand recognition among the masses, a 30 second ad in the Super Bowl or an annual sponsorship of a team that the whole world is watching?
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Comments (2)
Are you sure that's the price for the main sponsorship of Inter Miami for the whole season? That sum could get you a small sponsorship spot but it sounds unlikely that it will be that low for the whole season.
Major League Soccer (MLS) franchise Inter Miami have named cryptocurrency firm XBTO as their first ever shirt sponsor. The financial terms of the multi-year agreement have not been made public, but Sports Business Journal (SBJ) reports that the contract is worth US$4 million to US$5 million annually. The club also described it as being among the biggest shirt deals in MLS to date.
Source:
https://www.sportspromedia.com/news/inter-miami-xbto-shirt-sponsor-cryptocurrency/
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Do they really bring the value in-return?